Shop All Of Our Products!

Shogyoku 祥玉

Matcha Shogyoku is the factory’s best-selling product for practitioners of the Japanese tea ceremony, Chado. Its rich umami flavor represents the finest matcha in Japan.

This award-winning matcha boasts a rich and savory umami body, leaving a full taste of creamed spinach, grated zucchini, and green asparagus on your tongue. Hints of cacao nibs combined with undertones of raw hazelnuts and peanuts, paired with a custardy creaminess and violet sweetness, make this matcha truly special.

Shogyoku is perfect for Koicha (thick tea) during formal ceremonies and Usucha (thin tea) for casual gatherings. Experience the exceptional flavor and quality of Matcha Shogyoku, a matcha that embodies the essence of the Japanese tea ceremony.


CULTIVAR:

Samidori


TASTE NOTES:

Mouth Feeling: Thick
Finish: Medium to Long
Umami: High Umami Level


FLAVOR:

Vegetal: Cooked Buttered Spinach, Zucchini
Dairy: Creamy
Nutty: Raw Peanuts, Hazelnuts
Sweet: Custard


RECOMMENDED:

Shogyoku is perfect for Usucha, Koicha, Clear, and Cold Whisk Latte.


PRODUCT INFO:

Name: Shogyoku | Japanese name: 祥玉
Net Weight: 40 grams (can)
Cultivar: Samidori
Harvest: May Region: Uji, Kyoto. Refined in Kyotanabe, Kyoto Prefecture
Vendor Info Name: Shogyokuenseicha (祥玉園製茶)

฿356.00 - ฿44,400.00

Taigyoku 大極

Dive into a matcha blend that harmoniously melds richness with freshness. Possessing a medium mouthfeel and extending to a medium-long finish, this matcha welcomes you with its velvety creaminess, accentuated by the luxurious nuttiness of macadamia.

Its natural sweetness is beautifully juxtaposed with vibrant notes of cooked green peas and butter-kissed green asparagus. Journey deeper to discover hints of velvety vanilla, comforting custard, and the indulgent allure of toffee. Rounded off with a notable umami undertone, this matcha promises an intricate and delightful flavor profile in every sip.

Experience the perfect balance of flavors in this exquisite matcha blend, making each cup a truly enjoyable journey.


CULTIVAR:

Samidori + Ujihikari + Gokou + Yabukita + Saemidori


TASTE NOTES:

Mouth Feeling: Medium
Finish: Medium to Long
Umami: Medium Umami Level


FLAVOR:

Vegetal: Cooked Peas and buttered Green Asparagus
Dairy: Creamy, Buttery
Nutty: Macadamia
Sweet: Custard, Toffee
Floral: Vanilla
Marine: Nori Seaweed


RECOMMENDED:

Taigyoku is perfect for Usucha, Clear, Crossover, and Cold Whisk Latte.


PRODUCT INFO:

Name: Taigyoku | Japanese name: 大極
Net Weight: 30 grams (can)
Cultivar: Samidori + Ujihikari + Gokou + Yabukita + Saemidori
Harvest: May Region: Joyo City, Uji, Kyoto Prefecture
Vendor Info Name: Hekisuien (会社碧翆園)

฿1,520.00

Tempaku 天伯

Dive into a matcha experience with rich flavors reminiscent of young fresh peas and buttered asparagus. Immerse yourself in its delightful smokiness, reminiscent of Khanom Ping, artfully accompanied by vanilla and dark chocolate undertones.

The roasted allure of chestnuts and hazelnuts adds depth, culminating in heartwarming notes of nougat and roses. This matcha is characterized by its pronounced umami and a delightful absence of bitterness, promising a tasting journey to cherish.

Experience the perfect harmony and depth of flavors in every sip of this exceptional matcha blend.

฿1,425.00

Tenko 天鼓

Immerse yourself in a matcha blend that exudes depth and elegance. With its inviting medium-to-thick mouthfeel and persistent medium-to-long finish, this matcha transports you to a garden of flavors.

Delight in the comforting tones of cooked green peas and artichokes, amplified by the lush creaminess of avocados. As the experience deepens, let the fruity allure of cherries sweep you away, harmonizing beautifully with the rich and indulgent notes of nougat and hazelnuts. The gentle whisper of vanilla and a closing touch of subtle umami ensure a matcha rendezvous that's both memorable and exquisite with every whisk.

Experience the perfect balance and intricate layers of this exceptional matcha blend, making each sip a truly delightful journey.


CULTIVAR:

Samidori + Ujihikari


TASTE NOTES:

Mouth Feeling: Medium
Finish: Medium to Long
Umami: Medium Umami Level


FLAVOR:

Vegetal: Cooked green Peas, Artichokes, Avocados
Dairy: Creamy
Nutty: Hazelnuts
Sweet: Nougat
Floral: Vanilla
Fruity: Cherry


RECOMMENDED:

Tenko is perfect for Usucha, Clear, Crossover, and Cold Whisk Latte.


PRODUCT INFO:

Name: Tenko | Japanese name: 天鼓
Net Weight: 30 grams (can)
Cultivar: Samidori + Ujihikari
Harvest: May Region: Joyo City, Uji, Kyoto Prefecture
Vendor Info Name: Hekisuien (会社碧翆園)

฿2,280.00

Tori 鳥

Discover a matcha blend where artistry meets balance. Revel in its buttery and creamy texture, reminiscent of ripe avocado, harmoniously paired with the comforting notes of cooked edamame, peas, and asparagus.

The subtle smokiness enriches its character, while its thick mouthfeel ensures a lasting impression. Every sip is a testament to beautifully balanced matcha, with a slight astringency that adds depth, body, and complexity to your tasting journey.

Experience the perfect harmony and intricate layers of this exceptional matcha blend, making each sip a truly delightful and memorable journey.

฿1,255.00

Toyo Mukashi 豊昔

Toyo Mukashi is a vibrant, umami-rich Japanese matcha distinguished by its deep emerald green color, refined balance, and exceptional clarity in the cup. Crafted as a single-cultivar matcha from Samidori tencha, it offers both ease of preparation and depth of expression, making it a trusted choice for beginners and seasoned matcha drinkers alike.


Toyo Mukashi is part of our Ceremonial Matcha collection.

Single-Cultivar Matcha: Samidori

Toyo Mukashi is made exclusively from Samidori cultivar tencha, scissor-cut and harvested in May. Samidori is known for its refined umami structure, smooth texture, and balanced sweetness, making it well suited for traditional preparation styles.

Taste Profile

Mouthfeel: Smooth, round, and soft

Finish: Medium

Umami: Pronounced

Flavor Notes:

Creamed spinach and green asparagus define the vegetal character of Toyo Mukashi, supported by gentle nutty notes of macadamia. A creamy, savory sweetness unfolds across the palate, accompanied by a subtle juiciness along the sides of the tongue, resulting in a clean and harmonious profile.


How to Use This Matcha

Best suited for

Usucha

Clear-style preparations

Cold whisk matcha

Toyo Mukashi is well suited for mindful home preparation and for cafés seeking a versatile, expressive matcha that performs consistently across different preparation styles.

Origin & Sourcing

Toyo Mukashi is produced by Shogyokuen, a family-run tea factory established in 1827 and led by master blender Hiroshi Kobayashi. The tencha originates from Uji, Kyoto, and is refined in Kyotanabe, Kyoto, reflecting generations of blending and production expertise.

Sizes & Packaging

Toyo Mukashi is available in multiple formats to suit both home use and professional applications:

40 g and 100 g cans for home preparation

100 g, 250 g, 500 g, and 1,000 g pouches for cafés and professional kitchens

Storage Notes

Store in a cool, dry place. Reseal tightly after opening. Best enjoyed fresh to preserve aroma, color, and flavor.

Learn More

Interested in learning how to prepare matcha correctly or explore different preparation styles?
Visit our educational resources and videos to deepen your matcha experience.

฿180.00 - ฿22,500.00

Tsuki 月

Experience a matcha blend that invites intrigue from the first sip. Opening with a hint of smokiness and a juicy astringency, it transitions into a fruit-forward palate with tantalizing notes of strawberries, raspberries, and the tropical warmth of mango.

Grounded by mineral undertones reminiscent of chalk, its character is further elevated by fragrant elderflower and the comforting nuances of cooked peas and artichokes. Every sip promises a journey of diverse and harmonious flavors.

Savor this matcha blend's exquisite balance and complexity with every sip a new layer of flavor unfolds, creating a truly unforgettable tea experience.


CULTIVAR:

Gokou, Samidori


TASTE NOTES:

Mouth Feeling: Medium to Thick
Finish: Long
Umami: High Umami Level
Astringency: Slightly Astringent


FLAVOR:

Vegetal: Cooked Edamame, Peas, Edame
Fruity: Raspberry, Strawberry, Mango
Floral: Elderflower
Fire: Smoky
Mineral: Chalky


RECOMMENDED:

Kaze is perfect for Usucha and Cold Whisk Latte.


PRODUCT INFO:

Name: Tsuki Japanese name: 月
Net Weight: 20 grams (can)
Cultivar: Uji Hikari, Samidori
Harvest: May Region: Wazuka, Uji, Kyoto Prefecture
Vendor Info Name: Uejima Sourokuen

฿705.00

Tsuyuhikari つゆひかり

Indulge in a true symphony of textures and flavors in a matcha blend. With a medium to thick mouthfeel and a lingering finish, this matcha transports you to verdant fields with delightful notes of fresh-cut grass. Enjoy the comforting flavors of cooked peas, green asparagus, and the nostalgic warmth of buttered corn.

Its slight astringency delicately transforms into a juicy sweetness on the palate, while further enchantment awaits with hints of cooked peanuts and the tropical freshness of coconut. Each sip promises a journey through diverse and harmonious flavors, making this matcha experience unforgettable. Treat yourself to a cup and let the magic unfold.


CULTIVAR:

Saemidori


TASTE NOTES:

Mouth Feeling: Medium to thick
Finish: Medium to long
Umami: Medium Umami Level
Astringency: Slightly Astringent


FLAVOR:

Vegetal: Notes of fresh-cut grass, Cooked Peas, Green Asparagus, Buttered Corn
Fruity: Raspberries, Green Mango
Nutty: Peanuts, Coconut
Dairy: Buttery


RECOMMENDED:

Tsuyuhikari is perfect for Usucha, Clear, Crossover, and Cold Whisk Latte.


PRODUCT INFO:

Name: Tsuyuhikari Japanese name: つゆひかり
Net Weight: 40 grams (can)
Cultivar: Tsuyuhikari
Harvest: May Region: Uji, Kyoto Prefecture
Vendor Info Name: Chaseki Private Blend

฿1,070.00

Uji Hikari うじひかり

Step into a matcha experience that harmoniously blends texture and taste. Beginning with a medium mouthfeel that extends into a lingering finish, its slight astringency transforms into a delightful juiciness on the palate.

The savory umami is masterfully combined with notes of buttered beans and snow peas, creating a rich tapestry of flavors. Floral undertones, marked by the elegance of roses and osmanthus, dance gracefully amidst its buttery character. Concluding with the sophisticated touch of cacao nibs and hazelnuts, this matcha promises a captivating tasting journey with every sip.

Enjoy this exquisite blend, where each sip reveals a new layer of flavor, making your matcha experience truly unforgettable.


CULTIVAR:

Uji Hikari


TASTE NOTES:

Mouth Feeling: Medium
Finish: Medium to Long Finish
Umami: High Umami Level
Astringency: Slightly astringency


FLAVOR:

Vegetal: Buttered Green Beans, Snow Peas
Sweet: Cacao Nibs
Nutty: Hazelnuts
Floral: Rose, Osmanthus
Dairy: Buttery, Creamy


RECOMMENDED:

Uji Hikari is perfect for Usucha, Clear, and Cold Whisk Latte.


PRODUCT INFO:

Name: Uji Hikari Japanese name: うじひかり
Net Weight: 40 grams (can)
Cultivar: Uji Hikari
Harvest: May, Region: Uji, Kyoto Prefecture
Vendor Info Name: Chaseki Private Blend

฿1,500.00

Ukitsu 右橘

Step into a realm of sensory delight with this matcha blend. With a medium to thick mouthfeel that leads to a lasting finish, this matcha is akin to a beautifully orchestrated symphony of flavors.

The opening notes are floral, with enchanting whispers of roses and osmanthus gracefully intertwining with the fruity essence of pears and a gentle touch of vanilla. As you delve deeper, a pleasant sweetness envelops the palate, further enhanced by the subtle nutty undertones of peanuts and almonds. Creamy, toasty, and buttery sensations emerge, perfectly juxtaposed by a hint of saltiness.

The performance culminates in rich, layered umami tones, promising an experience that's as memorable as it is satisfying. Each sip reveals a new layer of flavor, making your matcha journey truly unforgettable.


CULTIVAR:

Samidori + Asahi


TASTE NOTES:

Mouth Feeling: Medium to Thick
Finish: Long
Umami: Medium Umami Level


FLAVOR:

Vegetal: Cooked green Peas, Buttered Corn
Fruity: Pear
Nutty: Peanuts, Almonds
Sweet: Cacao, Dark Chocolate, Custard
Floral: Vanilla, Rose, Osmanthus
Dairy: Cream, Butter
Fire: Toasted
Marine: Slightly Salty


RECOMMENDED:

Ukitsu is perfect for Koicha, Usucha, Clear, Crossover, and Cold Whisk Latte.


PRODUCT INFO:

Name: Ukitsu | Japanese name: 右橘
Net Weight: 30 grams (can)
Cultivar: Samidori + Asahi
Harvest: May Region: Joyo City, Uji, Kyoto Prefecture
Vendor Info Name: Hekisuien (会社碧翆園)

฿3,310.00

Yame No Hana 八女の華

Experience a matcha blend with a delicate, thin mouthfeel and a brief yet satisfying finish. The slightly smoky and astringent notes are beautifully balanced by a delightful juiciness on the tongue.

Enjoy flavors of fresh-cut grass, parsley, edamame, and peas, enhanced by a hint of seaweed and a touch of saltiness. Subtle hints of almond and cooked peanuts add depth, while buttery undertones and the floral elegance of elderflower complete this exquisite blend.

Savor each sip of this harmonious matcha, where each flavor note is a testament to its finely crafted complexity.


CULTIVAR:

Blend


TASTE NOTES:

Mouth Feeling: Thin
Finish: Short
Umami: Medium Umami Level
Astringency: Slight astringency, with a lovely juiciness on the tongue


FLAVOR:

Vegetal: Hints of boiled Edamame, peas, fresh-cut grass, parsley, seaweed
Nutty: Almond, cooked peanuts
Floral:
Dairy: Buttery
Fire: Slightly Smoky


RECOMMENDED:

Yame No Hana is perfect for Usucha, Cold Whisk Latte


PRODUCT INFO:

Name: Yame No Hana Japanese name: 八女の華
Net Weight: 40 gram / 1.4 oz (can)
Cultivar: Blend
Harvest: May Region: Yame, Fukuoka Prefecture
Vendor Info Name: Hoshino-seichaen Co., Ltd.

฿770.00

Yame No Tsuyu 八女の露

Experience the excellence of Yame No Tsuyu Matcha, a blend that perfectly balances umami with a pleasant natural sweetness. This matcha offers delightful nutty hints of hazelnuts, complemented by creamy, mouth-watering panna cotta and vanilla notes.

Enjoy the settled vegetal flavors of cooked spinach, edamame, parsley, and buttered green beans, each sip revealing a new layer of taste. Yame No Tsuyu is an exceptional matcha that promises a richly satisfying and harmonious experience.


CULTIVAR:

Blend


TASTE NOTES:

Mouth Feeling: Medium to thin
Finish: Short
Umami: Medium Umami Level
Astringency: Slight astringency


FLAVOR:

Vegetal: Cooked spinach, edamame, parsley, and buttered green beans
Nutty: Hints of Hazelnuts
Floral: Vanilla, Elderflower
Dairy: Creamy, notes of Panna Cotta
Fire: Slightly Smoky


RECOMMENDED:

Yame No Tsuyu is perfect for Usucha, Cold Whisk Latte


PRODUCT INFO:

Name: Yame No Tsuyu Japanese name: 八女の露
Net Weight: 40 gram / 1.4 oz (can)
Cultivar: Blend
Harvest: May Region: Yame, Fukuoka Prefecture
Vendor Info Name: Hoshino-seichaen Co., Ltd.

฿850.00

Zuisho 瑞祥

Zuisho is the highest grade of matcha produced by Shogyokuen and master blender Kobayashi San, crafted from the finest handpicked Uji Hikari Tencha. These leaves are harvested from 200-year-old tea plants, making Zuisho a true gem from Shogyokuen in Kyotanabe.

This incredibly delicious matcha is rich and savory with a delicate sweetness. You'll discover underlying elements of green pea and mango, complemented by a subtle aroma of coconuts. Enjoy the intense umami flavor and a long-lasting creamy mouthfeel that make Zuisho an exceptional matcha experience.


CULTIVAR:

Uji Hikari


TASTE NOTES:

Mouth Feeling: Thick
Finish: Long Finish
Umami: High Umami Level


FLAVOR:

Vegetal: Buttery Snow Peas, Green
Dairy: Creamy, Avocado
Fruity: Mango
Nutty: Coconut, Macadamia
Sweet: Custard


RECOMMENDED:

Zuisho is perfect for Koicha, Usucha, Clear, and Cold Whisk Latte.


PRODUCT INFO:

Name: Zuisho | Japanese name: 瑞祥
Net Weight: 40 grams (can)
Cultivar: Uji Hikari
Harvest: May Region: Uji, Kyoto. Refined in Kyotanabe, Kyoto Prefecture
Vendor Info Name: Shogyokuenseicha (祥玉園製茶)

฿883.00 - ฿110,200.00

Matchaology - Chaseki's PRIVATE 1-on-1 Online Matcha Workshop

Embark on a journey into the world of matcha with Matchaology. Dive deep into the history, cultivars, production, quality assessment, and distinguishing features of matcha. This course covers everything from classic Koicha and Usucha to modern favorites like matcha lattes, cold whisks, and unique matcha concoctions. Master the art of matcha and elevate your matcha and beverage game with Matchaology.

฿24,990.00

International Shipping Fee

International Shipping Fee Netherlands up to 1kg

฿1,280.00

lb-logo1.png

ABOUT

About LaunchBoss

Community

Media

PROGRAMS

Books

Courses

Coaching

CONTENT

Blog

Newsletter

Podcast