฿7,990.00

Embark on a journey into the world of matcha with Matchaology. Dive deep into the history, cultivars, production, quality assessment, and distinguishing features of matcha. From classic Koicha and Usucha to modern favorites like matcha lattes, cold whisks, and unique matcha concoctions, this course covers it all. Master the art of matcha and elevate your matcha and beverage game with Matchaology.

฿485.00

Asatsuyu - Single Cultivar Sencha from Uji, Kyoto by Shogyokuen

Asatsuyu is a single-cultivar sencha from Uji, Kyoto, produced by Shogyokuen - a family-run tea factory established in 1827. Named after the Japanese word for 'morning dew,' Asatsuyu is one of Japan's most distinctive and prized tea cultivars - naturally sweet, unusually smooth, and noticeably low in astringency. It is the sencha for people who think they don't like sencha, and the one that experienced green tea drinkers return to consistently.

About Asatsuyu

Asatsuyu is part of our Japanese Sencha collection and is produced exclusively from the Asatsuyu cultivar - a natural mutation variety valued for its exceptional natural sweetness, high L-theanine content, and very low catechin levels.

Low catechins mean very low astringency. High L-theanine means pronounced sweetness and umami. The result is a sencha that is dramatically smoother and rounder than typical Japanese green teas - closer in character to a shaded gyokuro than a standard full-sun sencha, but produced without shading and at a significantly lower price point.

At Shogyokuen's production level - sourced from Uji and refined by master blender Hiroshi Kobayashi - Asatsuyu shows the cultivar at close to its full potential.

Taste Profile

Liquor: Clear, bright golden-green
Mouthfeel: Smooth, round
Finish: Medium, naturally sweet
Umami: Pronounced
Astringency: Very low

Flavor Notes

Asatsuyu brews a clear, bright golden-green liquor with a smooth, round body and a medium, naturally sweet finish. Pronounced umami arrives gently - deeper and more sustained than most sencha at this price. Fresh green sweetness defines the character: clean, soft, and slightly floral in suggestion, without the sharp grassy edge of standard cultivars. Very low astringency means the finish is gentle and long, settling into a natural sweetness that lingers without bitterness. A cup that rewards slowing down.

How to Brew Asatsuyu

Recommended brewing parameters:
- Leaf: 4-5g per 150ml
- Water temperature: 65-70°C
- Steeping time: 60-90 seconds
- Infusions: 2-3

Use slightly cooler water than standard sencha to preserve Asatsuyu's natural sweetness and prevent the minimal astringency from developing. Pour fully after each infusion. For cold brew, use 8-10g per 500ml of cold water and steep in the fridge for 6-8 hours - cold brewing suits Asatsuyu particularly well, producing a genuinely sweet, smooth cup with zero bitterness.

Equipment: A kyusu (Japanese side-handle teapot) produces the best results. A gaiwan or infuser teapot also work well.

฿300.00

10% Discount in EVERY purchase up to 4.XX kg on all matcha, tea, and tea ware...

฿600.00

15% discount on every purchase up to 10kg all matcha, tea, tea ware

฿900.00

20% discount on every purchase unlimited on matcha, tea and tea ware and 10% discount on workshops

฿286.00 - ฿35,650.00

Discover Chio Mukashi, a premium matcha crafted from the finest Tencha leaves, meticulously processed into high-quality matcha powder. This matcha delivers a rich, creamy, and Umami-loaded flavor that will delight your taste buds. Cultivated under a protective canopy, Chio Mukashi tea leaves are shielded from direct sunlight and contact with shading materials, allowing the plants to grow naturally. This careful cultivation process results in handpicked, exceptional-quality leaves, ensuring every cup of Chio Mukashi matcha offers an unparalleled taste experience. Perfect for matcha enthusiasts seeking the best in flavor and quality.


FLAVOR PROFILE

Extremely easy to foam up! Chio Mukashi leaves a pleasant and rich taste of young cooked peas and artichokes in your mouth and throat, combined with a buttery and slight nutty almond flavor on your tongue.
The dark green color, coupled with unique hints of sea breeze, gives way to a beautiful Umami-rich Usucha and Koicha.

Chio Mukashi has a thick and juicy moth feeling with a long finish.


PRODUCT INFO

Name: Matcha Chio Mukashi Japanese name: 抹茶 千代昔
Net Weight: 40 gram / 1.4 oz (can)
Cultivar: Samidori and Uji Hikari Blend
Harvest: May Region: Wazuka, Kyoto. Refined in Kyotanabe, Kyoto.
Vendor Info Name: Shogyokuen
Type: Tea factory, family business CEO: Hiroshi Kobayashi
Established: 1827
Employees: 12

฿875.00

Embark on a refined matcha journey characterized by elegance and clarity. This blend, with its thin mouthfeel and clean finish, is a masterful play of sensations. Starting with a touch of astringency, it gracefully transitions into a pleasant juiciness on the palate. The smoky allure is paired with grounding mineral notes reminiscent of chalk. Dive deeper to uncover the nutty embrace of hazelnuts, the verdant freshness of cut grass, and a hint of ocean breeze's salinity. With gentle whispers of cocoa nibs and vanilla, this matcha promises a sophisticated-tasting experience with every sip.

CULTIVAR:

Yabukita + Samihidori + Ujihikari + Ujimidori + Saemidori + Sayamakaori


TASTE NOTES:

Mouth Feeling: Thin
Finish: Clean
Umami: Medium Umami Level
Astringency: Slightly Astringent

FLAVOR:

Vegetal: Fresh Cut Grass
Mineral: Chalk
Nutty: Hazelnuts
Sweet: Cacao Nibs
Floral: Vanilla
Fire: Smoky
Marine: Slightly Salty, Ocean Breeze

PRODUCT INFO:

Name: Chiyo No Sakae Japanese name: 千代の栄
Net Weight: 30 grams (can)
Cultivar: Yabukita + Samihidori + Ujihikari + Ujimidori + Saemidori + Sayamakaori
Harvest: May Region: Joyo City, Uji, Kyoto Prefecture
Vendor Info Name: Hekisuien (会社碧翆園)

฿785.00

Indulge in the exquisite taste of Gyokuro from Kyotanabe. Cultivated like matcha, the sprouts are steamed, dried, and gently rubbed for a premium experience. Fuku No Midori is celebrated for its deep sweetness and rich umami flavor, reminiscent of the misty allure of Mt. Fuji. Ideal for tea enthusiasts seeking a refined and luxurious cup.


Steeping notes

Tea: 3 grams
Time: 3 minutes
Water: 50˚C/122˚F degrees, 70 ml.
Resteep 2x at 30 sec, 70C/158F, 200 ml.

We recommend using the first steeping parameters to extract a syrup full of umami. We encourage you to adjust the amount of water, temperature, etc., to see what delicious flavors can be extracted from this tea. Subsequent steeps may be enjoyed as a sencha, steeping a full cup for 30 seconds at 70˚C/158˚F degrees.
Another great way to enjoy this Gyokuro is by ice-brewing. Allow ice cubes to melt over the leaves. It takes about 30 to 40 minutes, and it is one of our favorite ways to enjoy this leaf. Your friends will love it as well.


Product Info

• Name: Premium Gyokuro, Fuji no Tsuyu
• Japanese name: 福の緑
• Ingredients: Green tea
• Harvest: May
• Region: Kyotanabe, Kyoto. Refined in Kyotanabe, Kyoto.
• Notes: This tea is shaded for approximately two weeks before the harvest. To ensure flavor consistency, Kobayashi-san reformulated each batch himself to ensure the same flavor profile all year round.


Vendor Info

• Name: Shogyokuen
• Type: Tea factory, family business
• CEO: Hiroshi Kobayashi
• Established: 1827
• Employees: 12

Hiroshi Kobayashi is an award-winning tea and Matcha blender and one of only 13 tea professionals in Japan who holds the top rank of tea appraisal, level 10.

฿3,645.00

Experience a matcha blend that offers unparalleled depth and richness. Its opulent mouthfeel sets the stage, creating a smoky, captivating finish. High in umami, its profile boasts delectable notes of buttered spinach, avocados, and green asparagus. A nutty medley of hazelnuts, walnuts, and chestnuts complements its heart. The floral symphony of roses, osmanthus, and vanilla delicately dances amidst its buttery, creamy base. Dark chocolate and cacao nibs add the final touch, making it an exceptional choice for Usucha, Koicha, and Lattes. A matcha masterpiece is awaiting your discovery.


CULTIVAR:

Gokou


TASTE NOTES:

Mouth Feeling: Very Rich, Thick
Finish: Very Long Finish
Umami: High Umami Level


FLAVOR:

Vegetal: Buttered Green Asparagus, Buttered Spinach, hints of Avocados
Sweet: Cacao Nibs, Dark Chocolate
Nutty: Hazelnuts, Walnuts, Chestnuts
Floral: Rose, Osmanthus, Vanilla
Dairy: Buttery, Creamy
Fire: Smoky


RECOMMENDED:

Gokou is perfect for Usucha, Koicha, and Cold Whisk Latte.


PRODUCT INFO:

Name: Gokou Japanese name: ごこう
Net Weight: 40 grams (can)
Cultivar: Gokou
Harvest: May Region: Uji, Kyoto Prefecture
Vendor Info Name: Chaseki Private Blend